Putting up festive couplets, firing crackers, making dumplings, family reunion at the eve of a new lunar year…these traditions make up the Spring Festival, which has lasted over 4000 years in China and remains the most important festival of the nation today. It concentrates the emotional, traditional, aesthetic and cultural origins of the Chinese. In 2001, the Culture Ministry officially launched the event to build “the Spring Festival Brand” worldwide, wishing to promote Chinese culture with “the Spring Festival” as a medium and bridge. In 2009, Vice-premier Liu Yandong (State Councilor at the time) unified the naming of all cultural events launched overseas as “Happy Spring Festival”. The “Happy Spring Festival” of 2016 gave over 2100 cultural events in over 400 cities located in 140 countries and regions, covering over 250 million people/times. The “Happy Spring Festival” not only promotes Chinese culture globally, but also leads Chinese brands to the world, making “excellent Chinese products”, spreading “Chinese spirit” and telling “Chinese stories”. This exhibition of photographs will present the highlights of the 2016 “Happy Spring Festival”, giving all visitors an unforgettable memory.